“Human nature &
About me
I have 15+ years of experience working with UX / UI, Product, platform -and Marketing Design. I have experience as UX product owner with a full stack development team in my command and I started my career working with frontend development and animation. I like product managing, but I can also join as team member.
This means that I have been involved in and responsible for rebranding corporate identities, designing apps, complex product & -platform development, user research -& tests, conversion optimization & respnsible for final implementations.
My analytical and communicative skills and the ability to deliver well structured and solid work, being diverse experienced, having a holistic overview and of course a natural interest for analysing a need and creating the perfect design with focus on communication & usability is what creates my results.
Email: sorenbennebo@gmail.com
Mobile: +45 60609318
CV
Great design
All great design is founded on how we as humans perceive our physical environment. Abilities that has evolved over thousand of years. The Gestalt principles of design are thereby the most important principles of good design.
On top of The Gestalt principles there are several other layers like patterns the users know from other places, icons we all agreed on -the burger menu as a good example and in the final UI fashion takes up a lot. There are some fundamental principles we more or less all know and then there can be industry-specific ones that we as designers also need to learn about before entering a new field.
Great design
All great design is founded on how we as humans perceive our physical environment. Abilities that has evolved over thousand of years. The Gestalt principles of design are thereby the most important principles of good design.
On top of The Gestalt principles there are several other layers like patterns the users know from other places, icons we all agreed on -the burger menu as a good example and in the final UI fashion takes up a lot. There are some fundamental principles we more or less all know and then there can be industry-specific ones that we as designers also need to learn about before entering a new field.
A good process
It all starts with good communication. As a designers, I need to understand the end goal -even if I am only designing a part of it.
One of my great capabilities and interests is to get to the core of what the business would like, the users would love and the developers can deliver, within the timeframe and resources available. Only by achieving this knowledge, the end result will end up as we expect it to be. well-structured meetings and interviews with all stakeholders and user groups is key.
Idea maturing
Thinking, talking, asking questions, story mapping, using my big experience
Communication
Communicating with business stakeholders and developers to find the core of the task and the perfect solution with ressources and time in mind
Implementation strategy
Due to my holistic understanding of product development and my background as developer, I can help with the strategy of UX/UI changes
Analyzing
Persona creation, Card Sorting, User Journey Mapping, Business stakeholder interviews, User Interviews etc.
Prototyping & UI
Wireframing, Low -and high fidelity prototyping, Mood boards, final UI etc.
User Testing
Qualitative user interviews, Focus groups, questionnaires